Place: Upload HQ / Jyväskylä, Finland

Time: 13:09:39 (GMT +3:00)

Date: 17.08.2007

Jyväskylä, Finland / London, Great Britain August 17, 2007

Upload Image Processing Ltd. and mydeco.com, Brent Hoberman and Martha Lane Fox’s new start-up company have entered a partnership for image masking and recognition technology.

“The image masking and recognition technology that Upload has developed is exciting, reliable and fast”, says Dr. David Kelly, – CEO mydeco.com.

We will offer a new technology which supports mydeco’s strategy to become a one-stop-shop for homeowners who want to improve their homes”, says Mr. Hannu Valkonen – CEO and founder of Upload Image Processing Ltd. “. “We think that the home design business will grow intensively on the Internet during the next few years. This will also be our biggest market area in the near future”, continues Valkonen.

Mydeco.com
Mydeco is the much anticipated new portal from the creators of lastminute.com which combines innovative yet easy-to-use design tools, a powerful search capability and inspiring home decor ideas to meet every home design need. Launching this Autumn mydeco brings together an unparalleled range of furniture, accessories and home decoration all into one place.  Visitors to the site will also benefit from insider design tips from our editorial team and online community. And unique 3D visualisation tools will gives users the ability to design their own homes online.

About Upload
Upload Image Processing Ltd. is the most advanced supplier in the image recognizing systems and visualization software market. The company has launched image processing software and services in over 30 different countries across the world. Upload´s main product Color Planner is the most popular color visualization system in Europe. For further information, please visit www.upload.fi.

Further information:

Mr. Hannu Valkonen
CEO
Upload Image Processing Ltd
Tel. +358 10 617 6888